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Norwegian Unveils More Ways to Earn Reward CashPoints with New eShop

Press release   •   Nov 19, 2018 09:00 EST

-eShop features over 550 popular U.S. retailers where members earn points as they shop

NEW YORK CITY (November 19, 2018) Norwegian, the world’s best low-cost long-haul airline, and its award-winning loyalty program, Norwegian Reward, continues to expand its offerings with new ways to earn CashPoints to redeem for future flights. In partnership with Collinson, Reward eShop is now offered to members to earn points as they shop online at over 550 leading U.S. retailers including, Bloomingdales, Macy’s, Shopbop, Home Depot, Target, Kiehls and more. Norwegian Reward is one of the most flexible loyalty programs enabling members to travel more and affordably—earning points through booking flights, hotels, renting cars and now online shopping.

Norwegian Reward is free to join and members can earn CashPoints, the program’s currency, in multiple ways including Reward eShop. Accrued CashPoints can be applied to future flights to cover partial fares, or an entire fare or can be used to pay for extras such as checked baggage and seat reservation without any restrictions.

The Reward eShop offers a selection of America’s most popular retailers where Reward members can earn CashPoints from online purchases at major department stores, beauty shops, home and design companies, fashion retailers and more. Members can browse, shop and earn a percentage of their total spend in CashPoints or a fixed number of CashPoints per purchase.

“Norwegian Reward is quickly growing its partner network in the U.S. to give more choices to our members and to make their money travel farther when flying with Norwegian. For the first time, Norwegian Reward members can convert CashPoints earned from weekly online purchases into high quality, affordable flights to Europe and beyond with Norwegian,” said May Haukedahl Wilson Head of Partnerships at Norwegian Reward.

“We are excited to support Norwegian with the expansion of its Reward eShop into the U.S. In today’s ultra-competitive travel market, customers are increasingly choice-rich so it is vital to offer innovative rewards, offers and experiences to keep customers engaged and build loyalty. The new Reward eShop expands on Norwegian’s success to maximise the value of its loyalty program for members in this market, ultimately allowing greater opportunity for CashPoints accrual while engaging with members in their day-to-day lives beyond the travel experience,” said James Berry, Head of Loyalty Commerce, Collinson.

The Reward eShop is powered by Collinson, which has a network of over 4,500 retailers worldwide. Collinson’s technology enables Norwegian Reward members to access and shop with their favorite online retailers via any device, be it on their desktop, mobile phone or tablet. Members can benefit from the retailers’ promotions, sales, and featured earning propositions through Reward eShop, but with the added benefit of earning CashPoints with each purchase.

Norwegian Reward has nearly 9 million members worldwide earning exclusive benefits and cost savings on Norwegian flights. Members can also choose a new reward after every sixth flight—including either free baggage, free seat reservation, free Fast Track or a CashPoint boost—valid for use for up to 12 months.

To sign up for Norwegian Reward and learn more about Reward eShop visit the dedicated website and to book flights on Norwegian, go to

Media Contact:
Min Kim |


About Norwegian Reward
Norwegian Reward is the award-winning loyalty program of the world’s fifth largest low-cost airline, Norwegian. The loyalty program launched in 2009 and currently has nearly 9 million members worldwide earning CashPoints. Norwegian Reward won the “Airline Program of the Year” at the Freddie Awards for two consecutive years.

About Collinson
As a global leader in customer benefits and loyalty, we believe that customer experience is the ultimate battleground between competing brands. Collinson delivers exceptional travel, insurance and assistance products that differentiate value propositions, and loyalty solutions that win deeper, more valuable customer relationships.

For over 30 years, we’ve been chosen by the world’s leading payment networks, 600+ banks, 90+ airlines and 20+ hotel groups to craft customer experiences that win competitive edge. This enables them to acquire, engage and retain the most profitable, but most demanding customers. Our clients include Air France KLM, American Express, Cathay Pacific, Chase, Hackett, Hilton, Mastercard, Radisson Hotel Group, RSA, Sephora, UnionPay, Vhi and Visa.

About Norwegian
Norwegian is the world’s fifth largest low-cost airline and carried 33 million passengers in 2017. The airline operates more than 500 routes to over 150 destinations in Europe, North Africa, Middle East, Thailand, Caribbean, North and South America. Norwegian has a fleet of more than 150 aircraft, with an average age of 3.7 years, making it one of the world’s youngest and “greenest” fleets.

Norwegian has been named the Most Fuel-Efficient Airline on Transatlantic Routes by the International Council on Clean Transportation (ICCT) twice. Norwegian has been voted ‘Europe’s Best Low-Cost Airline’ by passengers for six consecutive years at the SkyTrax World Airline Awards 2013-2018, along with being named the ‘World’s Best Low-Cost Long-Haul’ Airline’ for the past four years. Norwegian employs more than 9,000 people worldwide.

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