Open skies
Follow Norwegian

Norwegian’s passengers donate more than $65,000 to UNICEF in first month of new online initiative

Press release   •   Aug 07, 2015 09:00 EDT

OSLO (AUGUST 7, 2015) – Norwegian, deemed the world’s Best Low-Cost Long-Haul Airline and also Europe’s Best Low-Cost Airline for the past three consecutive years by SkyTrax, extended its partnership with UNICEF by launchinga new function that allows passengers to donate funds when purchasing their flights online - within six weeks of launch, $65,000 has already been donated to UNICEF, more than half a million Norwegian kroner.

The online donation technology from IT company Amadeus means that a simple click when finishing their ticket purchase is all it takes for customers to donate a small amount to UNICEF - with the option to donate $3, $5, $10 or $15.

Norwegian and UNICEF have partnered since 2007 under a so-called signature partnership. As part of this cooperation, Norwegian has introduced a number of initiatives to support UNICEF’s work, including arranging fundraisers onboard and last year the airline filled a Boeing 737 with emergency aid to the Central African Republic. Additionally, the company donates money to UNICEF as an alternative to giving its employees a Christmas present.

“I would like to thank all of our wonderful passengers for their generosity this summer. The total amount of more than half a million Norwegian Kroner shows that if many customers contribute with a small amount, scores of children all over the world will get them a better future,” said CEO Bjørn Kjos of Norwegian.

"This shows that Norwegian's customers want to contribute to making the world a better place for children. But it also shows that it is easier to support our work when it is easy to make donations, the way Amadeus and Norwegian have enabled customers to contribute online. I would like to thank both companies and all customers for their contribution,” said Secretary General Bernt G. Apeland of UNICEF Norway.

A donation as little as $3 is enough to provide a mosquito net, which will protect new-borns against malaria, and $5 enables UNICEF to vaccinate 37 children against polio. UNICEF can provide an entire class of 27 students with books for $10, while $15 is enough to buy 42 packets of nourishing food – enough for a two-week treatment for a malnourished child.


US Media Contacts
Anders Lindström

Norwegian US Corporate Communications

Founded in 1993 and headquartered in Oslo, Norway, award-winning Norwegian Air Shuttle is the third largest low-cost carrier in Europe and the world’s seventh largest. Norwegian offers more nonstop European destinations from the United States than any other European airline with seamless connections across the continent. Norwegian offers 25 nonstop routes from the U.S. to London and Scandinavia, as well as six routes from the U.S. to the Caribbean. Onboard features include more legroom than most competitors and free in-flight Wi-Fi on short-haul routes. The airline carried close to 24 million passengers last year on the world’s most modern and eco-friendly fleet to its network that stretches across Europe into North Africa and the Middle East, as well as long-haul flights to the U.S. and Southeast Asia – a total of 424 routes to 130 destinations. Over 5,500 people in Scandinavia, Europe, Asia, and the US work for Norwegian.

Follow @Fly_Norwegian on Twitter, join the discussion on Facebook and keep up with our adventures on Instagram. For more information on Norwegian and its network, visit