- Norwegian Air’s loyalty program has more than three new members joining every minute -
NEW YORK CITY (September 27, 2019) -Norwegian, the World’s Best Low-Cost Long-Haul Airline, has reached a global milestone with its fast-growing loyalty program, Norwegian Reward, celebrating 10 million members since its inception in 2007. More than 1.3 million of those members are based in the United States.
Roughly 5,000 new members join the award-winning program every day, with more than three new members joining every minute. Norwegian Reward’s expansion in the U.S., Spain and the United Kingdom has contributed to the rapid growth.
“Reaching 10 million members is a testament to the unmatched value our loyalty program offers. We are particularly pleased with the rapid growth in the U.S. as it is one of our most important markets. Our loyal customers are the backbone to our company and we will continue to expand and introduce new partners to make it even easier for members to earn CashPoints,” said Managing Director of Norwegian Reward, Brede Huser.
In the U.S. alone, Norwegian Reward members grew to over 1.3 million members in a few short years, where it was launched in 2013. The loyalty program has also been awarded nine prestigious accolades since its launch in 2007, including “Program of the Year Europe & Africa” at the Freddie Awards for three consecutive years.
Members earn CashPoints when booking flights, hotel rooms, renting cars direct or through partners as well as shopping on eShop. Members can then use their CashPoints as full or partial payment on all Norwegian flights, or any other Norwegian product they prefer. After every sixth flight, members can claim a “Reward” which can be used an unlimited amount of times within 12 months. The Rewards can include free seat reservation, free baggage, free Fast Track or a CashPoint boost. Since the launch of Rewards in 2016, about one million members have obtained at least one Reward.
To join Norwegian Reward for free visit, https://us.norwegianreward.com/.
Norwegian is the world’s fifth largest low-cost airline and carried over 37 million passengers in 2018. The airline operates more than 500 routes to over 150 destinations in Europe, North Africa, Middle East, Thailand, North and South America. Norwegian has a fleet of more than 162 aircraft, with an average age of 3.8 years, making it one of the world’s youngest and “greenest” fleets.
Norwegian has been named the Most Fuel-Efficient Airline on Transatlantic Routes by the International Council on Clean Transportation (ICCT) twice. Norwegian has been voted ‘Europe’s Best Low-Cost Airline’ by passengers for six consecutive years at the SkyTrax World Airline Awards 2013-2019, along with being named the ‘World’s Best Low-Cost Long-Haul’ Airline’ for the past five years. Norwegian employs more than 11,000 people worldwide.