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Norwegian launches new CSR initiative

Press Release   •   Oct 18, 2017 13:00 EDT

LONDON (OCTOBER 18, 2017) - “Plant for the Planet” is the new slogan under which Norwegian has launched a new environmental initiative. In cooperation with the organization Global Climate Institute Norwegian will plant 7000 trees in the UK and Spain – one for each of the company’s employees. Later this year, Norwegian will plant tens of thousands of trees in other parts of the world.

As one of the first airlines in the world Norwegian will plant trees to benefit the environment. The tree planting will be done in cooperation with the organization Global Climate Institute. Initially Norwegian will plant one tree for each of the company’s employees. Trees are of immense importance to the global climate as they sequester carbon.

The 7000 trees will be planted in the UK and Spain which are important and growing markets for Norwegian. Later this year Norwegian will plant tens of thousands of trees in other parts of the world. The launch of the initiative was in Oxford, where a group of Norwegian employees planted the first trees. Oxford was a perfect location due to the city’s diversity and rapid expansion, which reflects Norwegian’s goals for our UK market growth.

"Norwegian is proud to add yet another sustainability initiative to our CSR work. By engaging in tree planting are we strengthening our commitment to making aviation more environmentally friendly. At first, we will plant 7000 trees in the UK and Spain to honor each of our fantastic colleagues. Later this year we will plant tens of thousands of trees across the globe to benefit the environment. We are looking forward to carrying on with this important work," said Lasse Sandaker-Nielsen, Norwegian’s VP Communications and CSR responsible.

"The most important action an airline can take to reduce its environmental footprint is to invest in new aircraft. With an average age of just 3.6 years Norwegian has one of the newest and most environmentally friendly fleets in the world," added Lars Sandaker-Nielsen.

"We are happy about the new partnership with Norwegian. There are different quality in the tree planting programs and we have worked with Norwegian to find projects in both the UK and Spain that satisfies the demand for a sustainable solution. Furthermore, it has been an inspiration to see how Norwegian’s employees has shown such great commitment and excitement in planting the first trees. We are looking forward to continuing the journey together in the future," said Morten. E. Jensen, Project Manager for Global Climate Institute.

Last month, Norwegian carried out its fourth humanitarian aid flight with its other CSR partner, UNICEF. A brand-new Boeing 787 Dreamliner was filled with emergency aid in its cargo belly that was delivered to Yemen.

About Norwegian

Norwegian is the world’s sixth largest low-cost airline and carried 30 million passengers in 2016. The airline operates 450 routes to 150 destinations in Europe, North Africa, Middle East, Thailand, Caribbean and the U.S. Norwegian has a fleet of 120 aircraft, with an average age of 3.6 years, making it one of the world’s youngest fleets. Norwegian was named the Most Fuel-Efficient Airline on Transatlantic Routes by the International Council on Clean Transportation (ICCT). Norwegian was named the World’s Best Low-Cost Long-Haul Airline by the renowned SkyTrax World Airline Awards in 2015 and 2016, and for the fourth consecutive year, named Europe’s Best Low-Cost Airline. Norwegian employs 6,000 people. The airline offers 40 nonstop routes from the U.S. to London, Paris, Scandinavia and the Caribbean. Follow @Fly_Norwegian on Twitter, join the discussion on Facebook and keep up with our adventures on Instagram. For more information on Norwegian and its network, visit norwegian.com.

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