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Norwegian Air’s passengers have donated more than $200,000 to UNICEF since June initiative launch

Press release   •   Oct 20, 2015 06:00 EDT

Norwegian’s passengers have donated more than $200,000 (1.6 million NOK) to UNICEF’s work for children all over the world since the launch of the donation programme launched in June. The airline’s customers have donated money when purchasing flights online between June and October. In October, all donations will be used to fill an airplane from Norwegian with school supplies and emergency aid to Syrian refugee children, announced earlier this month.

A cooperation between UNICEF, travel technology company Amadeus and Norwegian made the donation initiative possible.

In November, Norwegian and UNICEF will send an aircraft fully loaded with emergency aid and school supplies from Oslo, Norway to Amman, Jordan to help Syrian children living in the world’s second largest refugee camp, Za’atari. All donations made in October regardless of platform, will be used to fill Norwegian’s UNICEF airplane.

“I would like to thank all of our wonderful customers for their generosity and engagement for children in need. The total amount of more than $200,000/1.6 million Norwegian kroner shows that a small contribution from many passengers, ensure that scores of children all over the world will get the future they deserve,” said CEO Bjørn Kjos of Norwegian.

"This shows the Norwegian customers´ dedication to making the world a better place for children. It also shows that it is easier to support our work when it is easy to make donations, the way Amadeus and Norwegian have enabled customers to contribute online. I would like to thank both companies and all customers for their contribution,” said Bernt G. Apeland, Executive Director of UNICEF Norway.

“Such a considerably large amount of donations in the first few months confirms our experience that together the travel sector and humanitarian causes can achieve socially profitable outcomes impossible to achieve alone,” said Tomás López Fernebrand SVP, General Counsel and Corporate Secretary, Amadeus IT Group. “Using this example for inspiration, we ask our travel industry partners to consider the enormous potential for similar worthy outcomes by using this technology – which we are pleased to offer free of charge.”

Will fly emergency aid to Syrian refugees

“We are eager to do whatever we can to help the dispersed refugee children of Syria, and our signature partnership with UNICEF makes this possible. We will provide an aircraft and crew so that we can carry emergency aid and school supplies. We encourage our customers and partners to contribute to preventing a lost generation of Syrian children,” said Bjørn Kjos. Several of Norwegian’s employees will also contribute.

“The refugee children of Syria have lost everything. That’s why we together with our long-term partner Norwegian encourage everybody to help us fill a plane with relief items that go directly to children in need. Together we can make sure these children get the future they deserve and prevent a lost generation,” said Bernt G. Apeland, Executive Director of UNICEF Norway.

A simple click when finishing the ticket purchase on the Norwegian website is all it takes to donate a small amount to UNICEF and the organization’s work for children all over the world. Passengers will have the option to donate $3, $5, $10 or $15 when they book their flights by using donation engine which is powered by Amadeus. It is also possible to help fill the plane by donating money thorough Norwegian and UNICEF’s campaign site:

Since 2007 Norwegian and UNICEF have had a signature partnership. Through this cooperation, we have for instance flown emergency aid to the Central African Republic and arranged fundraisers on board. In addition, the company donates money to UNICEF as an alternative to giving its employees a Christmas present.

Founded in 1993 and headquartered in Oslo, Norway, award-winning Norwegian Air Shuttle is the third largest low-cost carrier in Europe and the world’s seventh largest. Norwegian offers more nonstop European destinations from the United States than any other European airline with seamless connections across the continent. Norwegian offers 25 nonstop routes from the U.S. to London and Scandinavia, as well as six routes from the U.S. to the Caribbean. Onboard features include more legroom than most competitors and free in-flight Wi-Fi on short-haul routes. The airline carried 24 million passengers last year on the world’s most modern and eco-friendly fleet to its network that stretches across Europe into North Africa and the Middle East, as well as long-haul flights to the U.S. and Southeast Asia – more than 440 routes to 132 destinations. Over 5,500 people in Scandinavia, Europe, Asia, and the U.S. work for Norwegian. Follow @Fly_Norwegian on Twitter, join the discussion on Facebook and keep up with our adventures on Instagram. For more information on Norwegian and its network, visit