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Norwegian Air Becomes First Low-Cost Long-Haul Carrier in the U.S. to Offer Biometric Boarding

Press release   •   Jul 17, 2019 09:05 EDT

Photo courtesy of Vision-Box

- Award-winning airline launches facial recognition boarding at Los Angeles International Airport -

LOS ANGELES (JULY 17, 2019) – Norwegian Air, the World’s Best Low-Cost Long-Haul Airline, has become the first low-cost, long-haul carrier to introduce fast and secure next generation facial boarding technology at Los Angeles Airport (LAX), partnering with Vision-Box to offer a world-class passenger experience.

On July 11, the first Norwegian flight using facial recognition for boarding took off from Los Angeles to Barcelona. Already more than 500,000 international passengers have been recognized with their face to board paperless at LAX. A simple gaze at a camera opens the eGate to board the airplane.

“Norwegian thrives on innovation and sustainability. We’ve been named the ‘most fuel-efficient’ airline twice by the International Council on Clean Transportation and reducing our carbon footprint and sustainability matter to us. Adopting paperless boarding with biometric technology is the right step for our environment, and will create a seamless passenger experience, which will also attract more eco-conscious consumers to our airline,” said Bjørn Erik Barman-Jenssen, Managing Director Support Services at Norwegian Air.

Norwegian Air was the tenth airline to successfully go live with the contactless biometric self-boarding solution at LAX, joining Air France, British Airways, Cathay Pacific, Finnair, KLM, Korean Air, Lufthansa, Qantas, and Singapore Airlines.

“We are very pleased to have Norwegian Air and its passengers benefit from Vision-Box biometric boarding platform at LAX, enjoying a faster and safer travel experience. This is yet another milestone that testifies to how biometrics is gaining traction to become the new normal,” said Miguel Leitmann, Global CEO and Founder of Vision-Box.

Los Angeles World Airports continues its transformation program, developing and embracing cutting edge technologies. LAX has recently been awarded the “Most Innovative Airport (large hub)" by the American Association of Airport Executives (AAAE).

The biometric self-boarding solution has been running since 2017 in the scope of the United States Biometric Exit trial program and following a partnership between Vision-Box, Los Angeles World Airports Authority (LAWA) and the U.S. Customs and Border Protection (CBP).

How the biometric boarding platform works
The passenger approaches a self-boarding eGate. A biometric-enabled camera ergonomically integrated in the eGate captures the passenger’s facial image. The image is securely sent to the CBP TVS (Traveler Verification Service), which conducts a matching process with the stored digital facial token, captured at the initial immigration process or from the U.S. passport. Within seconds the system reconciles the passenger identity and his eligibility to enter the flight. The positive match of both verifications triggers to open the eGate doors and the passenger can board the airplane.

More security and efficiency
The solution is based on Vision-Box Traveler flow orchestration platform, enabling a quick and secure data exchange for a fast and seamless process. It provides unprecedented security by confirming to the highest degree of certainty the identity of boarding passengers and the authenticity of their documents utilizing Department of Homeland Security CBP Traveler Verification Service. The self-boarding eGates were designed to offer an ergonomic passage, a friendly experience, and high speed in passenger throughout. Also offering a self-service method to change seats. As one result, airline operations is improved by automated reliable boarding and also secures an on-time departure.

For more information visit www.norwegian.com/us, www.vision-box.com, and www.flylax.com.

Media Contacts:
Min Kim | min.kim@norwegian.com
Catarina Meleiro | catarina.meleiro@vision-box.com

About Vision-Box
Vision-Box is dedicated to improving the quality, convenience, efficiency and security in travel and border control, by offering user-centric digital identity management solutions built upon trusted biometric tokens. Vision-Box is partner of the most prestigious Airports, Airlines and Governments, enhancing passenger flow, establishing identity ground-truth through high performance enrollment, identification and authentication, while enabling large data transactions and actionable business intelligence. Vision-Box develops state of-the-art user-centric touchpoints, custom front-end applications and collaborative orchestration software, towards a premium passenger experience. Vision-Box operates over 6,000 solutions and processes around 700 million passengers per year at over 80 international airports, easing the live of a traveler every 5 seconds. Join the Vision-Box journey on LinkedIn, Twitter and on Facebook. For more information on Vision-Box, visit our website www.vision-box.com. 

About Norwegian
Norwegian is the world’s fifth largest low-cost airline and carried over 37 million passengers in 2018. The airline operates more than 500 routes to over 150 destinations in Europe, North Africa, Middle East, Thailand, North and South America. Norwegian has a fleet of more than 162 aircraft, with an average age of 3.8 years, making it one of the world’s youngest and “greenest” fleets.

Norwegian has been named the Most Fuel-Efficient Airline on Transatlantic Routes by the International Council on Clean Transportation (ICCT) twice. Norwegian has been voted ‘Europe’s Best Low-Cost Airline’ by passengers for six consecutive years at the SkyTrax World Airline Awards 2013-2018, along with being named the ‘World’s Best Low-Cost Long-Haul’ Airline’ for the past five years. Norwegian employs more than 11,000 people worldwide.

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