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Norwegian's First British Tailfin Hero, Roald Dahl, Adorns Our Newest Boeing 737

Blog post   •   Sep 29, 2016 08:00 EDT

Norwegian’s First British Tailfin Hero: Roald Dahl

What happens when ‘Charlie and the Chocolate Factory’ meets ‘Norwegian and the aircraft factory’? A portrait of Norwegian's first ever British tailfin hero, Roald Dahl, is applied to a brand new Boeing 737-800 aircraft in an Oslo Airport hangar. The aircraft will take its inaugural flight on Saturday.

Norwegian currently has more than 80 iconic personalities as tailfin heroes who pushed boundaries, challenged the norm and inspired others. This is the Norwegian spirit; our heritage influences the way in which we operate. It's in our DNA to think fresh and always find smarter ways if doing things, and this is true of all tailfin heroes -- including Roald Dahl, the World’s #1 Storyteller.

Norwegian selected Roald Dahl as its first British tailfin hero because he embodied these traits and was a reflection of the airline's rapid growth in the UK, where it now flies four million UK passengers each year to more than 40 destinations.

Born in Cardiff in 1916 of Norwegian descent, Roald Dahl perfectly captures the essence of Norwegian’s tailfin heroes. Roald Dahl himself has an aviation background; he joined the Royal Air Force at 23 years of age and served as a fighter-pilot. After being injured in World War II, Dahl began writing for adults before turning his hand to children’s stories and has since become known as the World’s #1 Storyteller. This year marks 100 years since Roald Dahl’s birth and Norwegian’s this installation as a tailfin hero comes as part of the year-round global celebrations for Roald Dahl 100.

"Selecting our first ever British tail fin hero is not only a mark of our huge plans for UK expansion, but it is also a chance to recognize a truly heroic British figure," Thomas Ramdahl, Norwegian's Chief Commercial Officer said. "Roald Dahl has inspired generations of adults and children and as the world celebrates his centennial, it is a great honor to have this world-famous author adorn our aircraft.”

"Roald Dahl is widely regarded as the world’s number one storyteller. Many elements of his universally-loved stories are said to have roots in the Norwegian tales that he heard from his family and from visits to Norway as a child," said Bernie Hall, Brand Marketing Manager, RDLE. To be recognised for his connection to Norway in this centenary year, and for him to be made the first British tailfin for Norwegian, is something we are extremely proud of."

The new aircraft featuring Roald Dahl is Norwegian’s 13th new Boeing 737-800 this year. In total, Norwegian will take delivery of 17 Boeing 737-800 aircraft and four 787-9 Dreamliners in 2016. The delivery of new aircraft and phasing out of older planes means that Norwegian have one of the youngest and greenest fleets in Europe with an average age of just 3.6 years.